From a Losing Ad Account to 37x ROAS in 60 Days

Client: Equistore Dubai Industry: E-Commerce Service: Google Ads Management & Performance Marketing Engagement Length: 6 Months (ongoing) Result: 0.5x ROAS → 37x ROAS

The situation

Before working with LADR Media, Equistore Dubai was running Google Ads with little to show for it. In December 2025, the account spent AED 1.18k and generated just AED 0.6k in sales — a 0.5x return. In plain terms: for every dirham spent on ads, the business was getting back less than half a dirham in sales. The account was actively losing money.

This is a familiar starting point for a lot of the brands that come to us. The ads were live, budget was going out the door, but there was no real strategy behind the account — no structured targeting, no conversion tracking discipline, and no clear read on what was actually driving (or not driving) revenue.

Equistore came to LADR Media in January 2026 looking for one thing: to make their ad spend actually work.

The approach

When we took over the account, our first priority wasn’t to spend more — it was to fix the foundation. Our process focused on three things:

1. Rebuilding the account structure so spend was directed toward high-intent traffic instead of being spread thin across broad, unqualified searches.
2. Tightening conversion tracking so every dirham of spend could be measured against actual revenue, not vanity metrics like clicks or impressions.
3. Scaling deliberately — increasing budget only once we had proof that the account could convert efficiently at a smaller spend, then layering on growth month over month.

This “fix, prove, then scale” approach is deliberate. A lot of agencies scale ad spend first and hope performance follows. We do the opposite — we earn the right to scale by proving efficiency first.

The results, month by month

Month 1 — January 2026: Getting the Foundation Right

Ad spend: AED 1.29k · Sales: AED 13.1k · Return: 10x

Within the first month of taking over, the account flipped from a loss to a 10x return — with almost the same spend as the month before LADR came in. This wasn’t about spending more; it was about spending correctly.

Month 2 — February 2026: Optimization Kicks In

Ad spend: AED 1.87k · Sales: AED 69.5k · Return: 37x

With the structure in place and tracking dialed in, we started to see the account’s true ceiling. A modest increase in spend (up ~45%) drove sales up more than 5x, pushing the account to a 37x return — a clear signal the account was ready for more aggressive scaling.

Month 3 — March 2026: Peak Scaling

Ad spend: AED 5.57k · Sales: AED 206k · Return: 37x

This is the month that mattered most. We nearly tripled ad spend from the previous month — and the return held steady at 37x. That’s the real test of a healthy account: performance doesn’t collapse when you turn up the volume, because the strategy underneath it is sound.

Month 4 — April 2026: Sustained at Scale

Ad spend: AED 5.4k · Sales: AED 198.5k · Return: 36x

Month 5 — May 2026: Consistency Over Time

Ad spend: AED 4.69k · Sales: AED 168.4k · Return: 36x

Across Months 3–5, Equistore’s account generated over AED 570,000 in sales off roughly AED 15,700 in ad spend — and it did it consistently, not as a one-off spike.

The bottom line

Over five months under LADR Media’s management, Equistore Dubai’s Google Ads account generated approximately AED 655,500 in revenue from roughly AED 18,820 in total ad spend.

Why this case study matters

This account is a good example of what we believe good performance marketing looks like: it’s not about throwing more budget at a problem, it’s about building a structure that converts efficiently first — and only then turning up the volume. The result is growth that holds, month after month, instead of a short-lived spike.