SEO & AEO
SEO Is Not Dead, But It's Not Enough Anymore: Why We Build for AEO Too
SEO still matters, but it's no longer the whole game — why we build every client's foundation for answer-engine optimisation from day one.
Sample placeholder — layout demo only, not final copy.
Ranking on Google is still worth having. It’s just no longer the only place people are searching — a growing share of questions never make it to a search results page at all, answered instead by ChatGPT, Perplexity, or an AI Overview.
That means the technical and content foundations that used to serve one goal now have to serve two: ranking for classic search, and being structured clearly enough for an AI answer engine to cite you as the source. We build for both from day one, not as an afterthought.
