Strategy
Why Most B2B Marketing Fails at the Handoff, Not the Strategy
Most failed B2B marketing engagements didn't have a bad strategy — they fell apart in the handoff between strategy, execution, and reporting.
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Looking back at engagements that didn’t work, the strategy itself was rarely the problem. The failure point was almost always the handoff — the strategist who built the plan wasn’t the person executing it, and the person executing it wasn’t the one reporting on it, so nothing closed the loop.
Every function we run stays connected to the same shared calendar and reporting system, specifically so the handoff never becomes the place where good strategy quietly dies.
